Why Is My App’s ROAS So Low?

[endy Greis]

My paid traffic brings downloads, but my ROAS is terrible. I think users are not converting once they get inside the app. I optimized campaigns already, but nothing changes. What should I check first? Could funnel design or user experience be the main reason for this situation?

[Evi Rossa]

Yes, ROAS problems usually indicate inefficiency inside the funnel rather than the ad campaign itself. You need to understand where users stop progressing and why. A structured CRO approach helps. Try looking into https://conversionrate.store/app-conversion-rate-optimization-services , because they forecast the exact conversion uplift they can guarantee before starting. Their process includes analyzing your app store pages, onboarding flow, drop-off points, and purchase steps. Improving the value of each conversion and reducing friction will naturally boost ROAS, especially for paid traffic.

[markus 1988]

I’ve faced something similar before. In my case, improving the onboarding flow increased paid traffic efficiency without changing ads. Users just understood the product better. It’s surprising how small improvements can completely change the return on ad spend.

[Author]

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